The Field Notes
On forms, submissions, and the boring parts of the web.
Desk · customer-feedback
All field notes filed under customer-feedback.
- 01NPS benchmarks by industry in 2026
What a good Net Promoter Score looks like by industry — realistic ranges for SaaS, retail, banking, telecom and more, why published benchmarks mislead, and why your trend beats any absolute number.
- 0212 tactics to improve survey response rates
Realistic survey response rates by channel — email, in-app, SMS, in-person — plus 12 concrete tactics that actually move them: invitations, length, incentives, timing, reminders, and closing the loop.
- 03Running NPS the right way in 2026
What NPS still measures, what it doesn't, and how to run it as a survey program rather than a dashboard number — wording, sampling, and follow-up flows.
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