The words behind the workflow.
Clear, jargon-free definitions for forms, surveys, funnels, and links, so the terminology never gets in your way.
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CAPI (Conversions API)
Server-side conversion tracking that sends events directly from your server to an ad platform, bypassing the browser pixel's blind spots.
Conditional logic
Rules that show, hide, skip, or branch parts of a form, survey, or funnel based on a respondent's earlier answers.
Conversion rate
The percentage of people who complete a desired action - submitting a form, finishing a funnel - out of those who started or saw it.
CSAT (Customer Satisfaction Score)
A metric capturing how satisfied a customer was with a specific interaction, usually on a 1-5 scale measured right after the event.
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File upload form
A form that accepts file attachments - CVs, images, documents - which must be validated, scanned, and stored securely.
Form backend
A hosted service that receives, processes, and stores HTML form submissions so your website does not need its own server-side code.
Form endpoint
The unique URL that an HTML form posts to, where submissions are received and processed by a form backend.
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