The words behindthe workflow.
Clear, jargon-free definitions for forms, surveys, funnels, and links - so the terminology never gets in your way.
CAPI (Conversions API)
Server-side conversion tracking that sends events directly from your server to an ad platform, bypassing the browser pixel's blind spots.
Read definition
Conditional logic
Rules that show, hide, skip, or branch parts of a form, survey, or funnel based on a respondent's earlier answers.
Read definition
Conversion rate
The percentage of people who complete a desired action - submitting a form, finishing a funnel - out of those who started or saw it.
Read definition
CSAT (Customer Satisfaction Score)
A metric capturing how satisfied a customer was with a specific interaction, usually on a 1-5 scale measured right after the event.
Read definition
File upload form
A form that accepts file attachments - CVs, images, documents - which must be validated, scanned, and stored securely.
Read definition
Form backend
A hosted service that receives, processes, and stores HTML form submissions so your website does not need its own server-side code.
Read definition
Form endpoint
The unique URL that an HTML form posts to, where submissions are received and processed by a form backend.
Read definition
HMAC signature
A cryptographic code, computed from a payload and a shared secret, that lets a receiver verify a message is authentic and unaltered.
Read definition
Honeypot field
A hidden form field that humans never see and never fill, used to catch automated bots that fill in every field.
Read definition
Lead funnel
A multi-step flow that converts a click into a qualified contact by asking one small question at a time and capturing the email at the end.
Read definition
Link in bio
A single landing page that collects several links under one URL, used in social profiles that allow only one clickable link.
Read definition
Short link
A shortened, often branded URL that redirects to a longer destination and can track clicks, used in ads, social posts, and print.
Read definition
Spam filtering
The layered techniques a form backend uses to keep automated and unwanted submissions out of your inbox without blocking real people.
Read definition
Give your next important form a real home.
Start free with one form. Add ownership, private files, and clear history before responses pile up in inboxes.
·· no card · 50 submissions / mo · no countdown