The Field Notes
On forms, submissions, and the boring parts of the web.
Desk · funnels
All field notes filed under funnels.
- 01A/B testing funnels: what to test first
A test hierarchy for funnels — offer before headline before first screen before field count before design — plus honest sample-size math and the false-positive traps that fool most teams.
- 02The anatomy of a high-converting quiz funnel
Screen-by-screen anatomy of quiz funnels that convert — the hook screen, question cadence, progress design, scoring, where the email gate goes, the result screen, and the follow-up sequence.
- 03The best ClickFunnels alternatives for lead generation in 2026
An honest roundup of ClickFunnels alternatives for lead-gen — Formspring, Heyflow, Perspective, involve.me, GoHighLevel, and Systeme.io — with a comparison table, real trade-offs, and who each tool actually fits.
- 04Form, survey, or funnel: which should you build?
A decision framework for choosing between a form, a survey, and a multi-step funnel — with concrete scenarios, the questions that decide it, and the hybrid cases that trip teams up.
- 05Meta CAPI vs the browser pixel for lead tracking
Why the browser pixel undercounts leads (ad blockers, iOS, consent), how the Conversions API fixes it server-side, event-ID deduplication, click IDs, and exactly what to send for lead events.
- 06Multi-step lead funnels without writing code
A practical guide to designing high-converting multi-step lead funnels with branching, scoring, and conversion pixels — without touching a deploy pipeline.
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