The Field Notes

All field notes filed under surveys.

1. 01The best Typeform alternatives in 20268 min#typeform#alternatives→

   An honest roundup of Typeform alternatives — Formspring, Tally, Jotform, SurveyMonkey, Google Forms, and HeyForm — with a comparison table, real trade-offs, and who each tool actually fits.

2. 02Form, survey, or funnel: which should you build?6 min#forms#surveys→

   A decision framework for choosing between a form, a survey, and a multi-step funnel — with concrete scenarios, the questions that decide it, and the hybrid cases that trip teams up.

3. 03How to design survey questions that get honest answers8 min#surveys#question-design→

   A practical guide to survey question design — question types, the three bias traps (leading, loaded, double-barreled), scale design, open vs closed questions, and why question order changes your data.

4. 04NPS benchmarks by industry in 202610 min#nps#benchmarks→

   What a good Net Promoter Score looks like by industry — realistic ranges for SaaS, retail, banking, telecom and more, why published benchmarks mislead, and why your trend beats any absolute number.

5. 05Survey logic patterns: branching, skip logic, and quotas8 min#surveys#branching→

   The survey logic patterns that matter in practice — branching shapes, skip logic, screening with quotas, answer piping — and the five logic mistakes that quietly corrupt survey data.

6. 0612 tactics to improve survey response rates12 min#surveys#response-rates→

   Realistic survey response rates by channel — email, in-app, SMS, in-person — plus 12 concrete tactics that actually move them: invitations, length, incentives, timing, reminders, and closing the loop.

7. 07Conditional logic in surveys without writing code7 min#surveys#conditional-logic→

   Design branching surveys that ask each respondent the right next question — patterns that work, anti-patterns to avoid, and how to keep logic maintainable.

8. 08Running NPS the right way in 20265 min#nps#surveys→

   What NPS still measures, what it doesn't, and how to run it as a survey program rather than a dashboard number — wording, sampling, and follow-up flows.