Link in bio refers to the single landing page creators and businesses put in a social profile that allows only one clickable link. Rather than waste that one link on a single destination, the link-in-bio page lists several - latest content, shop, newsletter, contact - under one short, memorable URL, so a profile can point to everything at once.
A basic link-in-bio page is just an ordered list of links with an avatar and headline. A more capable one can host a real contact or signup form on the page itself, so the page captures leads into data you own rather than linking out to a third-party tool, and can reuse branded short links so a link on the page and the same link in a campaign share one set of click analytics.
The page works best with a few focused links - three to seven - and a clear priority, rather than an exhaustive directory. The link-in-bio guide covers building one that captures attention and leads.
Related terms
Short link
A shortened, often branded URL that redirects to a longer destination and can track clicks, used in ads, social posts, and print.
UTM parameters
Tags appended to a URL (source, medium, campaign, and more) that tell analytics tools where a visitor came from.
Conversion rate
The percentage of people who complete a desired action - submitting a form, finishing a funnel - out of those who started or saw it.
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