The Field Notes
On forms, submissions, and the boring parts of the web.
Desk · conversion-rate
All field notes filed under conversion-rate.
- 01A/B testing funnels: what to test first
A test hierarchy for funnels — offer before headline before first screen before field count before design — plus honest sample-size math and the false-positive traps that fool most teams.
- 02The anatomy of a high-converting quiz funnel
Screen-by-screen anatomy of quiz funnels that convert — the hook screen, question cadence, progress design, scoring, where the email gate goes, the result screen, and the follow-up sequence.
- 03How CAPTCHA kills form conversion (and what to use instead)
CAPTCHA on every form costs signups. The conversion math, when friction is worth it, and the adaptive approach that catches spam without fire-hydrant clicks.
- 04Multi-step lead funnels without writing code
A practical guide to designing high-converting multi-step lead funnels with branching, scoring, and conversion pixels — without touching a deploy pipeline.
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