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Posts taggedpixels

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· 8 min

Meta CAPI vs the browser pixel for lead tracking

Why the browser pixel undercounts leads (ad blockers, iOS, consent), how the Conversions API fixes it server-side, event-ID deduplication, click IDs, and exactly what to send for lead events.

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· 15 min

Multi-step lead funnels without writing code

A practical guide to designing high-converting multi-step lead funnels with branching, scoring, and conversion pixels - without touching a deploy pipeline.

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