The Field Notes

On forms, submissions, and the boring parts of the web.

Desk · ux

All field notes filed under ux.

  1. 01How to design survey questions that get honest answers8 min#surveys#question-design

    A practical guide to survey question design — question types, the three bias traps (leading, loaded, double-barreled), scale design, open vs closed questions, and why question order changes your data.

  2. 02How CAPTCHA kills form conversion (and what to use instead)8 min#captcha#conversion-rate

    CAPTCHA on every form costs signups. The conversion math, when friction is worth it, and the adaptive approach that catches spam without fire-hydrant clicks.

  3. 03Conditional logic in surveys without writing code7 min#surveys#conditional-logic

    Design branching surveys that ask each respondent the right next question — patterns that work, anti-patterns to avoid, and how to keep logic maintainable.

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