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Short links overview

A short link is a tidy, trackable redirect: one short URL that forwards to any destination and counts every click. Use them in social posts, emails, ads, packaging, and anywhere a long URL would be ugly or unmeasurable.

Short links live in the dashboard under Links, and they back the buttons on Bio Pages too — a Bio link block can reference an existing short link so it reuses that link's routing and click history.

The short URL

Published links resolve on the short domain (frmsp.io/{slug}). You can:

  • Let us generate the slug — a short random code, on every plan.
  • Choose a custom slug — a readable, memorable code (a paid feature). On the Free plan a custom slug request is silently downgraded to a generated one with a one-time upgrade nudge; nothing fails.
  • Use your own branded domain — verify a custom host and serve links from it (a paid feature). See your branded-domain settings under Links.

What a link can carry

Capability What it does
Destination The URL the link forwards to. Editable at any time without changing the short URL.
QR code Every link has a downloadable QR code (SVG or PNG) encoding its short URL.
Expiry Set an expires_at; after it passes, the link stops resolving.
Password Protect a link so visitors must enter a password before the redirect.
UTM parameters Attach UTM tags that are appended to the destination for your analytics.

Analytics

Every click is recorded. The link's Analytics tab shows counters, a timeline, locations, and device/referrer breakdowns. How far back the history goes depends on your plan (see the limits below); older raw events are pruned past the retention window.

Plans and limits

Short links are available on every plan, including Free. The differences are caps and the paid-only slug/domain features.

Free Pro Team Scale
Max links 5 1,000 10,000 Unlimited
Custom slugs — Yes Yes Yes
Branded domains — 1 1 Unlimited
Analytics retention 7 days 90 days 365 days Unlimited

QR codes, expiry, password protection, and UTM parameters are available on every plan.

Deleting a link

Deleting a link is queued and processed in the background, just like every other delete in Formspring. The link stops resolving immediately; its records are removed shortly after.

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