Funnel URLs and domains
Funnels are published on the hosted route /u/{slug}. The slug is the public identifier you share in ads, email campaigns, QR codes, and social posts. It stays separate from the underlying form URL so a funnel can run its own screens, visitor session, variant assignment, and conversion tracking while still creating a normal form submission at the end.
Choosing a slug
Use a slug that matches the campaign or offer rather than the internal form name:
summer-demopartner-intakepricing-checkupwebinar-signup
Keep slugs short, lowercase, and easy to read aloud. Avoid dates unless the funnel is tied to a specific event, because changing a published URL later can break ads and saved links.
Where links should point
Share the funnel URL when you want the visitor to move through multiple screens before submitting. Share the underlying form URL only when you want the classic one-page form experience.
| Destination | Use it for |
|---|---|
/u/{slug} |
Paid campaigns, quizzes, qualification flows, multi-step lead capture |
/f/{public_id} |
Direct form embeds, support intake, simple one-page collection |
When a visitor submits a form_collect screen, the resulting submission includes the funnel identifiers, so downstream automations, webhooks, notifications, and exports can still separate funnel traffic from direct form traffic.
Custom hostnames
Native customer-managed hostnames are not exposed in the dashboard yet. Use the hosted /u/{slug} URL for production traffic, or put the link behind a branded redirect from your own site:
- Create a short path on your marketing site, such as
/go/demo. - Redirect that path to the hosted funnel URL.
- Keep UTM parameters on the redirect target so ad attribution is preserved.
- Test the redirect in an incognito browser before publishing ads.
Avoid proxying the funnel through another domain unless you also preserve cookies, request headers, and HTTPS behavior. Funnel sessions depend on a sticky visitor cookie, and broken proxy configuration can split analytics for the same visitor.
Changing a live URL
Before changing a slug that has already been shared, check where it is used:
- Active ads and campaign tracking templates.
- Email sequences and autoresponders.
- QR codes on printed material.
- Partner links and internal sales playbooks.
- Webhooks or automations that filter by funnel URL.
If traffic is still active, create a branded redirect from the old URL to the new one first. Then update the source campaign links and monitor funnel analytics for unexpected drops.